I specialise in still and moving image, focusing on communication with intent.. Combining creative practice with everything I know of media strategy and visual communication. I apply my understanding of why strong imagery works, beyond the obvious of being aesthetically pleasing. It has to feel human and it has to feel alive. My heart beats for whatever is alive or makes me feel alive.
I’ve always been drawn to the idea of holding on to a feeling or a moment. Photography, film, illustration, letters, stories, poems.. It's so in our blood to want to forevige. My favourite Norwegian word! Forevige: to make something last forever. Imagine how thrilled I was to discover the Dutch word vereeuwigen.
In Norse mythology, Iðunn was the goddess of youth and renewal, guardian of the apples that granted immortality. I use my camera instead of apples to preserve whats present.
I mainly work with brands, businesses and the people behind them. Whether it’s a portrait, a brand story, a product, a campaign or an event, I prefer telling their story that feels not just true to who they are, and with visual intention.
Hello, I'm Idunn
I’m a thirty-something-year-old Norvegienne now living in the Netherlands. Didn't intend on staying, but I fell in love here, and somewhere along the way replaced my skis with an oma fiets, mountains for wind, and fjords for canals.
My dad introduced me to photography when I was very young. He would even pack strawberry jam for my school lunch in a film canister, so the bread wouldn’t get soggy. I got my first digital camera when I was ten, and a few years later with my piggybank, I invested in a video camera. With cassette and all. Media & Communication was an easy choice in gymnasium in Norway, before I left to Australia and did Graphic Design and Digital Media at Griffith University.
I’ve now been working creatively across multimedia and visual communication for over a decade. Photography, videography, illustration, graphic design, colour theory, typography, branding and digital marketing.
Regardless of format, I discovered that I've always been more interested in how something is perceived rather than how it was intended.